01 · The catalyst
The bottleneck.
For years, the only way to get a listing video that did justice to a R5M+ property was to commission a R5,000+ per-tour bespoke shoot, then wait three to six days for the edit.
Everything cheaper looked like an estate agent's iPhone walkthrough. There was no middle.
Property has been a fixture in our family for as long as I can remember: relatives buying, selling, letting, building. The frustration was a constant at the dinner table long before it was a market I worked in. Stepping in as COO of Roomify put me inside it day to day, and the same frustration was waiting there too.













